Job Description: Sales Representative - Golden Horseshoe/London

Company: Allturf Ltd.
Location: Golden Horseshoe / London, Ontario
Job Category: Sales
Job Type: Full time
Salary: $Commensurate with Experience - Annually

Apply Now

Sales Representative - Golden Horseshoe/London

We are seeking a reliable, organized, personable individual to join our growing team as a Sales Representative, servicing the Golden Horseshoe, London, Western GTA region. Reporting to the Sales Manager, this permanent full-time role will require the individual to meet sales targets within the territory by aligning with the sales strategy, while leveraging our company values.

The ideal candidate will reside in Southwestern Ontario with occasional travel to the Allturf head office in Innisfil, Ontario. The individual selected will receive ample hands-on training by experienced members of our team as investment in our team’s development and success is an important part of our culture. Our ideal candidate will be excited by the prospects of joining our innovative and growing companies.

Why Allturf?

Outstanding team culture and learning environment
Progressive management focused on collaboration, support and empowerment
Excellent compensation package including bonus potential and health benefits
Company vehicle along with technology package including cell phone and iPad
Opportunity to grow your career within Allturf and our partners

Key Responsibilities:

Develop and maintain relationships with customers to increase sales and build customer loyalty.
Regularly visit customers throughout the sales territory to facilitate sales opportunities as required.
Work collaboratively with internal teams to identify opportunities, develop tailored solutions, and support business goals across all brands
Provide excellent customer service by answering questions in a timely, thorough manner and providing guidance and support in the use of our products.
Arrange and coordinate technical meetings and workshops highlighting the company’s products and services.
Attend industry events and conferences to promote our brand and products.
Stay up to date with industry trends and developments to better serve our customers.
Prepare sales reports and analyze sales data to track performance and identify opportunities for growth.
Work within a provided sales/operational budget to achieve sales targets.
Maintain accurate customer records using CRM or designated systems.
Submit regular sales reports, forecasts, and territory plans.
Attend in-person or virtual industry/supplier meetings.

Key Requirements:

Bachelor’s degree in business or Turfgrass Science. College level diploma or certificate related to science and agronomy.
Excellent communication and interpersonal skills.
Strong organizational and motivational skills.
Strong negotiation and closing abilities while providing solutions to customer base.
Accurate record keeping and strong attention to detail.
Ability to work independently or as part of a larger team and to adapt to changes in routine to achieve objectives.
Must be able to work flexible hours, as required.
Strong computer skills with general utility software (Excel, Word, PowerPoint).
Must have clean driving abstract.
Willingness to travel extensively within Southern Ontario and adapt to changing schedules.

Allturf is an equal opportunity employer committed to inclusion and diversity. Should you require accomodation during the recruiting process, please let us know. Interested applicants are welcome to forward their CV and a cover letter by November 14, 2025 to dowler@masseycapital.ca.

We thank all applicants for their interest, however, only those selected for an interview will be contacted.

To learn more about Allturf Ltd. visit www.allturf.ca

{FIRST_NAME}	Adds the recipients First Name.	Use
{LAST_NAME}	Adds the recipients Last Name.	Use
{COMPANY_NAME}	Adds the Company Name.	Use
{PORTAL_NAME}	Adds the application portals name.	Use
{MEMBER_NAME}	Adds the Recipients Membership name.	Use
{SIGNATURE_OPT_IN}	Adds the Opt-in link.	Use
{SIGNATURE_OPT_OUT}	Add the opt-out link.	Use
%signature%	Adds your preferred signature block.	Use
{Event_Start_Date}	Adds the Event's Start Date.(Events Only)	Use
{Event_End_Date}	Adds the Event's End Date.(Events Only)	Use
{Event_Name}	Adds the Event's Name.(Events Only)	Use
{Event_Description}	Adds the Event's Description.(Events Only)	Use
{Online_Training_Description}	Adds the Online Training Description.(Online Training Only)	Use
{Event_Specific_Dates}	Adds the Event's specific dates.(Events Only)	Use
{member_number}	Adds the Membership Number.	Use
{MemberSince}	Adds the Member Since Date.	Use
{CONTACTEMAIL}	Adds the Contact's Email Address.	Use
{EVENT_CREDITS}	Adds the Event's Credits.(Events Only)	Use
{EVENT_CREDITS}	Adds the Event's Credits.(Events Only)	Use
{CERTIFICATE_NUMBER}	Adds the Contact's Certificate Number	Use
{EVENTLOCATION}	Adds the Event's Location.	Use
{TOTALEVENTCREDITS}	The total number of credits that the contact has earned through the event tickets and workshops.	Use
{ASAPPEARSONBADGE}	Display the text of as appears field in the event setup.	Use
{contact_organization}	Displays the organization name of the contact.	Use
{RENEWALDATE}	Adds the Member Renewal Date in (yyyy-mm-dd).	Use
{MEMBERSHIP_YEAR}	Adds the Member's Membership Year	Use
{RENEWALDATE_MM-DD-YYYY}	Adds the Member Renewal Date in (mm-dd-yyyy).	Use
{LMS_CREDIT}	The number of credits the LMS course is worth for Continuing Education	Use
{COLLECTION_PERIOD_END-DATE_YYYY_MM_DD}	The end date of the CE collection period end date	Use
{LMS_COURSE_COMPLETION_DATE}	The completion date of the LMS course	Use
{INCEPTION_DATE}	Adds the Member Inception Date in (yyyy-mm-dd).	Use
{EVENT_END-DATE_MONTH_YYYY}	Adds Event End Date in Full Month Name and Year Format.(Events Only)	Use
{EVENT_END-DATE_MONTH_YYYY_ADD3}	Adds Event End Date in Full Month Name and Year Format Plus 3 Years.(Events Only)	Use
{WORKSHOP_NAME}	Adds the workshop name (if applicable)	Use
{WORKSHOP_DESCRIPTION}	Adds the workshop description (if applicable)	Use
{WORKSHOP_CREDITS}	Adds the workshop credit for related workshop (if applicable)	Use
{TOTALWORKSHOPCREDITS}	Adds the sum of all workshop credits for related event (if applicable)	Use
{Event_Start_Date_DD-MM-YYYY}	Adds the Event's Start Date in (dd-mm-yyyy).(Events Only)	Use
{Event_End_Date_DD-MM-YYYY}	Adds the Event's End Date in (dd-mm-yyyy).(Events Only)	Use
{RENEWALDATE_DD-MM-YYYY}	Adds the Member Renewal Date in (dd-mm-yyyy).	Use
{RENEWAL_DATE_MONTH_DD_YYYY}	Adds the Member Renewal Date in (Month Dth, yyyy).	Use
{INCEPTIONDATE_DD-MM-YYYY}	Adds the Member Inception Date in (dd-mm-yyyy).	Use
{TODAYSDATE}	Adds the current date.	Use
{TODAYSYEAR}	Adds the current year.	Use
{QR_CODE}	Adds the QR Code for their contactID, name, and emailAddress	Use
{WORKSHOP_DATE}	The date of the workshop (if applicable).	Use
{WORKSHOP_START_TIME}	The start time of the workshop (if applicable).	Use
{WORKSHOP_END_TIME}	The end time of the workshop (if applicable).	Use